Sunday, March 23, 2008

BAIDU, GOOGLE and the WW Online Ad Bull Market

According to the link at the end of this post, Sanford Bernstein analyst Jeffrey Lindsay is a believer in the following ONLINE ADVERTISING Bull market STATS:

*Online advertising is expected to grow by 23.9% in the U.S and 23.3% worldwide in 2008 (this compares to last year's growth of 25% in the U.S. and 26.3% WW).

*Only 8.5% of all WW advertising/marketing is now done online.

*ComSCORE reported that WW Internet searches were up 32% to 67 Billion in February.

*Google (GOOG), the clear #1 in world search, ended February with around 63% of the WW search market.

*BAIDU (BIDU) is earning almost 1/4 of ALL sales in China's online advertising market (Google ranks 4th in the country with 10% share of China's total online ad revenues).

http://www.pr-inside.com/google-yahoo-baidu-and-buzz-technologies-r495492.htm
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Data Courtesy: PR-inside.com, snagged on 3/23/08.
Full Disclosure: I own shares of GOOG and BIDU.